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​Commercially I am a graphic designer with freelance, tertiary and design studio related experience in both print & digital media. Specialising in branding, typography, large and small scale print collateral and digital media graphics as well as signage production and installation technical skills developed throughout my career. I am able to take a concept right through to the printing and install process ensuring accuracy and precision. I believe design has the ability to communicate, engage, persuade, inspire and most importantly connect with its viewers. The deeper the footprint created the stronger and longer lasting the impression.
Having studied at UNSW Art + Design, Sydney I have been taught a combined approach to both Design and Fine Arts. Having firstly learnt an integrated approach to both graphic and object / sculpture design I then established skills for design and conceptual thinking, social innovation and business entrepreneurship. In particular a deeper understanding of the critical role design plays in driving both business and societal transformation. I believe that design has the ability to contribute to social change while respecting human experience.